Getting Leads Is The Easy Part - Episode 2 Artwork

The Local Service Podcast

Want insights on web design and online marketing to get your business more leads for your local business? Whether you manage a dental or law practice, an HVAC or mechanic shop, or anything in between, this podcast will help get you increase your revenue. Cesar shares his winning tactics and strategies that he uses with his clients to get amazing results. We talk all things web design, marketing and lead generation.

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The Local Service Podcast

Getting Leads Is The Easy Part - Episode 2

October 09, 2026 • Cesar Gil

0:00 | 23:46

Getting leads is only one piece of growing a local service business. What happens after the lead comes in can make or break everything.

In Episode 2 of the Local Service Podcast, Cesar and Adryan talk about what they’re seeing behind the scenes with lead generation, follow-up, Meta and Google Ads, and the systems businesses need to actually turn those leads into paying customers.

They also get into why discounts and promotions aren’t always as profitable as they seem, the dangers of competing only on price, and why getting more customers doesn’t automatically mean your business is scaling.

Plus, Cesar breaks down the difference between growing a business and actually scaling one, and why most local service businesses are growing, not scaling.

From marketing and sales follow-up to pricing, operations, and growth, this episode covers the parts of running a local service business that happen after the ads start working.

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